Production · 4 min
How to brief a 30-second TV commercial
The five decisions that save days on set and lakhs in reshoots.
Kauvery corporate film
30-second commercial for a hospital group, shot and edited for broadcast.
View project →
Ideas that move.
Brands that stay.
Oneli Mind Works is a creative studio for websites, branding, digital marketing and TV commercials. One team takes your brand from the first sketch to the screen.
Rapid Concept Lab
From idea to a watchable concept in 2 to 7 days.
No vague mood boards. You get a real script, storyboard, animatic or a clickable website prototype, so you can react to something you can actually see before the full production begins.
2–7days to first concept
100%original, no stock templates
500+films and sites shipped
Core capabilities
One studio. Four ways we move your brand.
Every project is run by a small senior squad, so the idea you approve is the idea that reaches the screen.
Explore services →▶
Broadcast production
Concept, casting, shoot, edit and channel delivery handled by one crew.
30 secto 5 min films, any format</>
Web and app builds
Fast, mobile-first sites and web apps your team can update on its own.
90+average speed scoreAa
Brand systems
Logo, colour, type and guidelines that hold together from signboard to screen.
1 kitfor every vendor and printer↑
Growth marketing
Social, search and paid campaigns with reports written in plain language.
3xtypical return on ad spendThe Oneli advantage
Why brands stay with us.
We are a director-led studio with more than a decade of broadcast discipline, applied to every screen your customers use.
About Oneli →01
Director-led craft
Every project is overseen by a working director with 12+ years on set.
02
One accountable team
Film, web, brand and ads under one roof means no finger-pointing between vendors.
03
Built for South India
Tamil-first thinking, local casting and regional channel know-how, with national polish.
04
Flexible, not rigid
We adapt the workflow to your launch date and budget, not the other way around.
What we make
Four services, one creative team. Pick one, or combine them so your website, identity, ads and commercials all look like the same brand.
See all services →Website development
Fast, mobile-first websites that explain your business clearly and turn visitors into enquiries. We design, build and hand over a site your team can update.
- Business websites
- Landing pages
- E-commerce
- Web apps
- Speed and SEO setup
Branding
A name, logo and visual language that people recognise in a second. We build the full identity and the guidelines to keep it consistent everywhere.
- Logo design
- Brand strategy
- Colour and typography
- Brand guidelines
- Packaging and print
Digital marketing
Campaigns that reach the right people and show you what worked. We plan the content, run the ads and report results in plain language.
- Social media management
- Performance ads
- SEO
- Reels and short video
- Monthly reporting
TV commercials
Scripted, shot and edited for broadcast. From concept and casting to shoot, edit, sound and delivery to channels, we handle the whole production.
- Ad films
- Brand films
- On-air promos
- Motion graphics
- Post-production
Selected work
A sample of projects across our four services. Filter by service to see each kind of work.
See all work →Aa.
+240%
From script to screen and browser, under one roof.
4services that work together
1team from idea to delivery
100%of projects planned around your goal
12+years in production
500+projects delivered
150+brands served across South India
40+creatives, editors and developers
94%on-time delivery
90%client retention
65%repeat business
12industries with playbooks
How to work with us
Three ways to plug us in.
Pick the shape that fits your team today. You can switch between them as the project grows.
How we work →Extend your team
Your in-house marketers get a director, editor or developer on demand, working inside your calendar.
- Embedded creative lead
- Weekly sprint reviews
- Scale up or down monthly
Build a new team
A complete Oneli squad for strategy, design, production and delivery, with a single point of contact.
- Producer, director, designer, developer
- Fixed monthly retainer
- Full campaign ownership
Add to what you have
A focused job on an existing brand: one film, one landing page, one on-air package.
- Fixed scope and price
- Fast turnaround
- Hand-over files included
Our process
Six stages, from first call to final delivery.
Clear checkpoints at every stage, with a named person responsible for each one.
Full process →Enquiry and scoping
A 30-minute call to understand your goal, audience, timeline and budget.
Output: one-page briefDiscovery and concept
Research, references and two or three creative routes for you to choose from.
Output: concept deckDesign and pre-production
Scripts, storyboards, wireframes and brand boards, locked before we spend on the shoot or build.
Output: approved blueprintProduction and build
The shoot, the edit, the code. Shared previews every few days so nothing surprises you.
Output: first full cut or staging siteQuality check
Colour, sound, broadcast specs, device testing, speed and accessibility checks.
Output: signed-off masterDelivery and growth
Files sent to channels, sites launched, campaigns switched on, results reviewed monthly.
Output: launch and reportIndustries
We already speak your market's language.
Playbooks for the sectors we work in most, so the first week is spent creating, not explaining.
About us →Healthcare
Trust-first films and appointment sites
Media and TV
On-air packages and channel promos
Retail
Store identity and festival campaigns
Education
Admission drives and course sites
Real estate
Walkthrough films and lead pages
Food and beverage
Packaging, ads and launch reels
Automotive
Showroom films and dealer campaigns
Textiles and fashion
Lookbooks and e-commerce stores
Finance
Explainer films and simple apps
Hospitality
Destination films and booking sites
Manufacturing
Corporate films and B2B sites
Startups
Brand, website and launch in one go
Trusted by
Who we have built for.
Hospital groups, TV channels, retail chains and D2C brands. Placeholder names shown here.
More client voices →
Meridian HealthBluefin MediaSundara RetailArka FoodsNilgiri Tea Co.Orbit MotorsVaigai TextilesPixel BazaarHorizon SchoolsCoral Stays
4.9 client ratingRegistered studio, ChennaiBroadcast-spec deliveriesFeatured in regional press
Client voices
What working with us feels like.
Sample testimonials, to be replaced with real client quotes and videos.
All testimonials →“The commercial aired on time and looked bigger than our budget. Our phones started ringing that week.”
Priya RamanMarketing Head, Meridian Health
“They rebuilt our website in four weeks and enquiries doubled. The team handled everything.”
Arun KumarFounder, Sundara Retail
“Our on-air look finally feels like one channel. Editors love the templates they handed over.”
Deepa NairCreative Director, Bluefin Media
“A fuzzy idea on Monday, a clear storyboard by Friday. That speed changed how we launch products.”
Karthik S.Brand Manager, Arka Foods
“Honest advice, on budget, no surprises. They feel like part of our own team.”
Meena IyerDirector, Horizon Schools
“One agency for film, website and ads meant every piece finally looked like the same brand.”
Rahul MenonCMO, Orbit Motors
Our promise
Four commitments we put in writing.
On time, or we pay
Miss the agreed delivery date and you receive a credit of 1% of the fee for every week of delay.
Concept trial
Try the first concept round for 7 days. If it is not right, walk away with no obligation.
You own everything
Final films, source files, code and designs are yours on final payment.
Seniors throughout
The people who pitch are the people who make it. No hand-off to a junior team.
Where are you today?
Start from wherever you are.
Every brand comes to us at a different point. Choose yours and we will match the right first step.
Choose your path →Just an idea
We pressure-test it, shape the story and give you a blueprint and budget.
Have a rough cut or draft
We polish, re-edit or rebuild it to broadcast and launch quality.
Mid-project
Add senior hands to an in-flight film, site or campaign that needs to land on time.
Live and growing
Refresh, optimise and extend what already works, month after month.
FAQ
Questions we hear often.
Can't find yours? Write to us and a producer will answer within a working day.
All FAQs →What makes Oneli different from other agencies?
We are director-led and broadcast-trained, and we keep film, web, brand and marketing in one team. The person who pitches the idea is the person who oversees it.
Can you take a rough draft or old website and make it launch-ready?
Yes. We audit what exists, keep what works and rebuild or re-edit the rest, so you don't pay twice for the same thing.
How long does a typical project take?
A landing page can take 1 to 2 weeks, a full website 4 to 6 weeks, and a broadcast commercial 3 to 5 weeks from approved script to delivery.
Who will actually work on my project?
A named producer, a lead creative and the specialists for your service. You meet all of them before we start.
How do you keep quality high on tight deadlines?
Approvals are locked at the storyboard and wireframe stage, and every delivery goes through a written quality checklist.
Who owns the final files and code?
You do. Final films, project files, source code and design files are handed over on final payment.
Journal
Notes from the studio.
Short reads on production, branding and growth. Sample posts for layout.
Read the journal →Web · 5 min
Why your clinic website loses patients at the form
Small changes to appointment forms that lift enquiries.
Branding · 3 min
A logo is not a brand: what to fix first
The order that makes a new identity actually stick.
Tell us what you want to make.
Share a few details and we will reply with next steps and a rough timeline.
Chennai (HQ)Tamil Nadu, India+91 89038 08282
BangaloreKarnataka, India+91 86086 02660
DubaiUnited Arab Emirates+971 50 254 8580